Designing A Website That Actually Converts
In today's marketplace that constantly is on the move and distracted constantly through their social media feeds, designing a good website is more about just making it look "pretty". That being said, there are a few critical elements that make a website more than just an online reprint of a catalog. Read on for a few website design tips that can make a huge impact.
http://seo4life.weebly.com
Know The Customer
Our assumption here is the website's purpose is to generate sales or leads. By understanding your customer and what they like, one should be guided to make the website design be attractive to them. Certain types of websites also have particular color themes so knowing things like this that are popular in your industry and implementing them in your design will help. Sure, one can do the exact opposite so as to stand out but this can be achieved in other ways through other elements. There is a reason why some colors work more than others so stick with what works and test later.
Contact SEO 4 Melbourne for more information.
Engaging Elements
Sticking up social media icons is expected but actually incorporating those elements in places to make them useful is better. The search engines monitor social activity and something referred to as a "bounce rate". This is the rate at which how fast a web visitor leaves when the land on your website. The lower the number, the better. A 100% bounce rate means that as soon as a visitor lands on your website, they leave because it is terrible. You do not want that at all so work on making sure that doesn't happen.
Break Up The Content
While large bodies of content with lots of information will help to prove your website is informative, remember what we talked about engaging above. One can take those large pieces of content and break it up into a few pieces, which a web visitor can click through to see. One can see the most viral of content is done this way on the biggest sites. That's because it works! It also helps to significantly decrease the bounce rate that was mentioned before since a visitor is reading the content and clicking through to learn more.
Monitor Speed
As a designer, your job is to make things look good but don't forget about usability. You can decrease image size to make things load faster and monitor all the elements that slow things down. Also, making sure the server you use is up to the task so that a site loads quickly.
As you can see, design is important but the little elements we've discussed will lead to the best conversions. Hopefully what you read was informative.
In today's marketplace that constantly is on the move and distracted constantly through their social media feeds, designing a good website is more about just making it look "pretty". That being said, there are a few critical elements that make a website more than just an online reprint of a catalog. Read on for a few website design tips that can make a huge impact.
http://seo4life.weebly.com
Know The Customer
Our assumption here is the website's purpose is to generate sales or leads. By understanding your customer and what they like, one should be guided to make the website design be attractive to them. Certain types of websites also have particular color themes so knowing things like this that are popular in your industry and implementing them in your design will help. Sure, one can do the exact opposite so as to stand out but this can be achieved in other ways through other elements. There is a reason why some colors work more than others so stick with what works and test later.
Contact SEO 4 Melbourne for more information.
Engaging Elements
Sticking up social media icons is expected but actually incorporating those elements in places to make them useful is better. The search engines monitor social activity and something referred to as a "bounce rate". This is the rate at which how fast a web visitor leaves when the land on your website. The lower the number, the better. A 100% bounce rate means that as soon as a visitor lands on your website, they leave because it is terrible. You do not want that at all so work on making sure that doesn't happen.
Break Up The Content
While large bodies of content with lots of information will help to prove your website is informative, remember what we talked about engaging above. One can take those large pieces of content and break it up into a few pieces, which a web visitor can click through to see. One can see the most viral of content is done this way on the biggest sites. That's because it works! It also helps to significantly decrease the bounce rate that was mentioned before since a visitor is reading the content and clicking through to learn more.
Monitor Speed
As a designer, your job is to make things look good but don't forget about usability. You can decrease image size to make things load faster and monitor all the elements that slow things down. Also, making sure the server you use is up to the task so that a site loads quickly.
As you can see, design is important but the little elements we've discussed will lead to the best conversions. Hopefully what you read was informative.